2017 D&AD New Blood Yellow Pencil
2017 AGDA Distinction Award (Student)
Project by Annabel Cook, Lina Lindberg and Samson Ossedryver.
Brief: Re-brand Crowne Plaza hotels to suit the needs of young business travellers.
Down to business - Up To No Good - what will you get up to at Crowne Plaza? Young, urban business professionals are defined by their dualistic desires and demands. They are a generation who yearns for the serenity of the woods but expects high speed WIFI in the cabin. The Crowne Plaza accommodates this generation through a dualistic brand identity and experience whereby guests are encouraged to indulge in both business and pleasure in the one trip, because why have it one way when you can have it all?