2017 Yellow Pencil winner for the the Crowne Plaza Hotel brief. Project by Annabel Cook, Lina Lindberg and Samson Ossedryver. ------ Brief: Re-brand Crowne Plaza hotels to appeal to a younger demographic of business travellers. ------ Down to business - Up To No Good - what will you get up to at Crowne Plaza? Young, urban business professionals are defined by their dualistic desires and demands. They are a generation who yearns for the serenity of the woods but expects high speed WIFI in the cabin. The Crowne Plaza accommodates this generation through a dualistic brand identity and experience whereby guests are encouraged to indulge in both business and pleasure in the one trip, because why have it one way when you can have it all?

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