Aspirational Machines; Pokie See, Pokie Do

Pokie See, Pokie Do explores the way language can be manipulated to encourage addictive behaviours.

Pokie machine games existing in New South Wales’ pubs and clubs. Categorised by themes of money, authority and adventure, the language used in these game names are aspirational in the way that they capitalise on a player’s subconscious desires to gain something (like money, become something (like a King), or explore a fantastical world. 

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